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This web site pipestonechina.com has the following on the web site, "Welcome to Pipestone by The Chile Shop." Our analyzers saw that the website also said " Pipestone has recently become part of The Chile Shop family, located in Santa Fe, NM for over 32 years." The Website also said " We have consistently been the largest retailer of Pipestone China and have carried the line for over 25 years. We plan to continue producing the high-quality china for which Pipestone is known. We are excited about this new partnership and plan to expand in size and production in the near future." The website's header had dinnerware as the most important optimized keyword. It is followed by china, vitreous, and high-fire which isn't as highly ranked as dinnerware. The next words pipestonechina.com used was American Indian art. Mimbres was included but will not be seen by web crawlers.